THE DIRECT B2B MARKETPLACE FOR GROWERS, BUYERS AND DISTRIBUTORS
Flora Connect brings growers, wholesale buyers and greenhouse-supply distributors together across Europe. Nurseries and flower farms list upcoming crops and surplus stock, buyers source full seasonal inventory, and distributors offer pots, substrates, soil, fertilizers, young plants and equipment — all traded direct, with zero auctions, zero commissions and no middlemen.

For nurseries & flower farms
List surplus by pot size, height and quantity, flag urgent sales on the wall, and answer buyers directly.

For wholesalers, florists & retail
Publish In Search Of requests, browse live grower availability by country and category, and message growers direct.

For peat moss, pots, fertilizer, young plant & equipment suppliers
Offer substrates, pots, fertilizers, young plants and greenhouse equipment to growers and buyers on Greenhouse Essentials.
Future Stock, Urgent Sales, Greenhouse Essentials and In Search Of — never mixed.
Pot size, height, colour, quantity and minimum order in pots or trolleys — the numbers buyers actually ask for.
Every post carries a Direct Message button, so a match becomes a conversation in one click.
Questions
Everything you need to know before opening a grower, buyer or distributor account.
Transport is not included. Logistics, shipping and transport are arranged and paid for directly between the trading businesses. Flora Connect does not provide, arrange or insure any transport.